Cold Email Software Pricing in 2026: What You Actually Pay Per Month

lemonreach costs €199, €349 or €549 per month, which is about €0.05 to €0.27 per researched, written email. Add your own mailboxes and domains and a complete setup runs about €210 to €290 per month for a solo sender, €390 to €470 for a small team and €630 to €710 for a high-volume team.

This guide breaks down the plan prices, the costs every cold email setup has and sample budgets, so you can price your own setup before you commit. Prices come from public pricing pages as of October 2026 and change often, so check the current page before you buy. lemonreach prices are in euros and other tools’ prices are in US dollars.

What does cold email software cost per plan?

lemonreach is an AI SDR: it researches each prospect and writes every email, and you pay in credits. One generated email uses one credit, so the plan sets how many researched, personalized emails you can send each month.

The price per email falls by about three quarters between Starter and Scale, so the more you send, the less each email costs.

What every plan includes:

• The core product. Multi-language sequences, HubSpot, Attio and Salesforce sync and EU hosting are on all plans.
• Sending from your own inboxes. lemonreach connects the mailboxes you already own, so you keep control of your domains and sender reputation. The plan price does not grow with your mailbox count.
• Research and writing. Each email is written for one person, from recent news about them and their company.

Starter covers up to 4 campaigns with Google News enrichment. Growth adds LinkedIn enrichment, unlimited campaigns, case study uploads, MCP access and email support. Scale adds dedicated onboarding, a quarterly check-in and an analytics page.

Prospect search is the AI Prospecting add-on at €79 per month (about €63 on yearly billing), which adds 1,200 credits. A verified work email costs 2 credits and a phone number costs 4, drawn from the same balance.

How does that compare with sending-only tools?

Sending-only tools such as Smartlead and Instantly start at about $39 to $47 per month and reach about $380 per month for high-volume plans. They do one job: they send and schedule the emails you give them.

That leaves three jobs to cover somewhere else:

The first row is the only one with an obvious price tag, which is why plan tables for sending tools look cheap on their own. The research and writing row is the one that decides your real cost, and it is covered in the next section.

What are the costs every cold email setup has?

Some costs apply no matter which tool you pick. They are worth pricing first, because they scale with how much you send.

Mailboxes

This is usually the largest infrastructure line. A mailbox can safely send roughly 30 to 50 cold emails a day, so volume has to be spread across several of them. At about 20 sending days a month, plan on one mailbox per 800 emails.

Google Workspace Business Starter costs about $7 per user per month on annual billing or $8.40 on monthly billing. At 3,500 emails a month you need about 5 mailboxes, which is roughly €40 per month.

Domains

Cold email should never go out from your main domain, so you buy lookalike domains and put 2 to 3 mailboxes on each. A domain costs roughly $10 to $15 per year, which is about $1 per month each.

Lead data

Someone has to find the right people and their contact details. With lemonreach, prospecting and enrichment happen in the same product and draw on the same credits. With a sending-only tool you buy a lead database or enrichment credits separately.

Research and writing time

This is the cost that never shows up on an invoice, and it is the biggest one. A personalized email takes a person several minutes to research and write. At five minutes per email:

• 750 emails a month is about 62 hours.
• 3,500 emails a month is about 290 hours.
• 8,000 emails a month is about 670 hours.

lemonreach researches each prospect and writes the email for you, so those hours go to replies and meetings. On Starter, the plan costs about €3 for each hour of research and writing it replaces at that pace. The five minutes is an assumption, so substitute your own figure.

Warm-up and deliverability tools

Basic warm-up is bundled in most sending tools, but deliverability testing and pre-warmed mailboxes are often extra, at roughly $9 per mailbox per month for pre-warmed accounts. Most small senders can skip both.

Client workspaces

Agencies pay per client in some sending tools, with whitelabeling listed at around $29 per month per client workspace. Ten clients can add $290 per month.

What do sample monthly budgets look like?

Here is a complete lemonreach setup at three sizes, using one mailbox per 800 emails, Google Workspace at about $8.40 (roughly €8) per mailbox and domains at about €1 per month each.

The AI Prospecting add-on is optional. It lets you search for prospects in plain English, so you only need it if you want lemonreach to find the list as well as write the emails.

Two things stand out. First, the all-in cost per email drops by more than two thirds between the solo and high-volume setups, because the plan price is spread over more emails. Second, the totals already include the research and writing that would otherwise take 60 to 670 hours a month, so there is no second bill for that work.

How much does annual billing save?

lemonreach yearly billing is about 20 percent cheaper than quarterly:

• Starter: €199 versus €159 per month, a saving of €480 a year.
• Growth: €349 versus €279 per month, a saving of €840 a year.
• Scale: €549 versus €439 per month, a saving of €1,320 a year.

The AI Prospecting add-on drops from €79 to about €63 per month on yearly billing. Other cold email tools typically offer a similar 15 to 20 percent discount for annual plans.

Annual billing only touches the software line. Mailboxes and lead data are billed monthly by Google and your data provider. Commit to a year once your sending volume is stable and a campaign is booking meetings.

Where does lemonreach fit?

lemonreach is an AI SDR for teams that send researched, personalized outreach rather than blasts. It finds prospects, enriches them with verified contact data, researches each one from recent news (and LinkedIn on Growth and Scale) and writes a different email for each person, in the prospect’s language. It sends from your own connected inboxes, so you keep control of your domains and sender reputation.

What you pay for is credits, and one generated email uses one credit. The AI Prospecting add-on, a verified work email at 2 credits and a phone number at 4 credits are all drawn from the same balance. You can click through the full product in the interactive demo before you decide.

One subscription covers the prospect search, the enrichment, the research and the writing that otherwise come from separate tools and hours. If you send hundreds to a few thousand emails a month to the right people, that makes the total cost lower and the setup simpler. For a closer look at how lemonreach compares with one alternative, see lemonreach vs lemlist.

Looking at AI SDR platforms specifically? Compare lemonreach with Artisan, Alta, AiSDR, and 11x.

How do you pick the right budget?

1. Start from volume. Decide how many emails a month you actually need, then divide by 800 for your mailbox count.
2. Price the whole stack. Add mailboxes, domains and lead data to the tool price before comparing plans.
3. Count the hours. If research, list building and writing take your time away from selling, count them as a cost. The cheapest tool is not always the cheapest outcome.
4. Match billing to certainty. Stay on a shorter commitment until a campaign is booking meetings.

Want a number for your own setup? Compare plans on the pricing page or book a demo.

Sources

• lemonreach pricing
• Smartlead pricing
• Instantly pricing
• Google Workspace pricing 2026